The challenge: Create comprehensive branding for a new winery and event center built on the heritage of a decades-loved Christmas tree farm, creating a clear delineation between the old and new, while maintaining the rich history of the land and its owners.
The Ambient process: In-depth discovery and mission evaluation, followed by informed and detailed design. Cultivation of a unique and industry-cohesive brand with complementary strategy to grow an audience from brand inception to grand-opening and beyond.
