We love Seth Godin around here. We’re real pioneers, we know. Have you heard of him? He’s this guy. The thing about Seth Godin: reading his stuff is awesomely inspiring, but DOING what he says… you know… requires actual effort.
It’s easy to get a microsecond of satisfaction from reading a good quote, give yourself a mental fist-bump and go about your business. What’s harder is taking the principles behind any motivational thing anyone has written and applying it to your work, your life, your relationships. And course correcting when necessary.
And you know what? We did that. We discovered Seth’s 5 steps for going faster, a couple years ago. They all seem so simple, yet revolutionary. “Hm. Does this work?” we thought, “Let’s try it.”
Guess what? It works. We’re going faster. But also faster BETTER. Higher quality work. Timelines met. Budgets respected. Repeat clients.
Read Seth’s directive yourself, below. You too might glean a small revolution from it.
How to go faster by Seth Godin
How do you get to market faster than the competition? How do you become more efficient without violating the laws of physics? How do you save time, money and frustration?
It all comes down to decision hygiene:
1. Make decisions faster. You rarely need more time. Mostly, you must merely choose to decide. The simple test: is more time needed to gather useful data, or is more time merely a way to postpone the decision?
2. Make decisions in the right order. Do the decisions with the most expensive and time-consuming dependencies first. Don’t ask the boss to approve the photos once you’re in galleys, and don’t start driving until you’ve looked at the map.
3. Only make decisions once, unless new data gives you a profitable reason to change your mind.
4. Don’t ask everyone to help you decide. Ask the people who will either improve the decision or who have input that will make it more likely you won’t get vetoed later.
5. Triage decisions. Some decisions don’t matter. Some decisions are so unimportant that they are trumped by speed. And a few decisions are worth focusing on.
You don’t need a consultant or a lot of money to radically improve your speed to market. You will speed up once you’re comfortable going faster.
You can read this post and Seth’s other ocean of wisdom, on his blog.